Rebranding to compete with giants.
Branding and Advertising - 2018
© Olive Studio
Gymco is a sportswear manufacturer proudly created for the Mexican market. With more than ten years in the making, the brand needed some update that could help it compete in a globalized market with big international brands.
Our challenge was to find a balance between a clean, modern look and a believable message inspired by real Mexican athletes.
We integrated two clean components into the type system. A bold sans inspired by the world of sportswear and a fresh serif that add ease to the messages.
Vibrant and modern, we introduced a new color palette inspired by energy and movement.
We translated the concept better you to all its platforms. Creating content that inspires and helps you become a better athlete.
As the central communication platform, we developed a new look for its site.