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GymCo

GymCo

 

Rebranding to compete with giants.

Branding and Advertising - 2018

© Olive Studio

 
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The client

Gymco is a sportswear manufacturer proudly created for the Mexican market. With more than ten years in the making, the brand needed some update that could help it compete in a globalized market with big international brands.

Our approach

Our challenge was to find a balance between a clean, modern look and a believable message inspired by real Mexican athletes.

Concept

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Type System

We integrated two clean components into the type system. A bold sans inspired by the world of sportswear and a fresh serif that add ease to the messages.

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Color pallete

Vibrant and modern, we introduced a new color palette inspired by energy and movement.

 
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Social media

We translated the concept better you to all its platforms. Creating content that inspires and helps you become a better athlete.

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E-commerce

As the central communication platform, we developed a new look for its site.

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