The future of bank loans inspired by shared economy.
Branding - 2018
Lenmi is a new mexican loan system supported entirely by its users with a goal in mind, to bring the benefits of shared economy to the mexican market. Lenmi helps you make or bring economic loans without the intervention of a bank making the process much easier and practical.
We create connections.
We wanted to create a fun and easy look.
Inspired by the color a personal palette; the color of skin.
Clean sans-serif typography that can be simple and bold at the same time.
The icon is a methaphor of connection, where A is a person in need and B loaner, where we facilitate the transaction as a link.