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Lenmi

Lenmi

 

The future of bank loans inspired by shared economy.

Branding - 2018

©Olive Studio

 
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Lenmi is a new mexican loan system supported entirely by its users with a goal in mind, to bring the benefits of shared economy to the mexican market. Lenmi helps you make or bring economic loans without the intervention of a bank making the process much easier and practical.

 

Concept

We create connections.


 
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Type system

We wanted to create a fun and easy look.

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Color pallete

Inspired by the color a personal palette; the color of skin.

 
 
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Logotype

Clean sans-serif typography that can be simple and bold at the same time.

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Icon

The icon is a methaphor of connection, where A is a person in need and B loaner, where we facilitate the transaction as a link.

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