Proyecto40
Proyecto 40
One of the most trusted News and Culture Open TV Channel in México, Proyecto 40 changed its Visual Identity to appeal to a new globalised market.
Rebrand - 2018
Project
The task was to create a new digital approach for this open tv channel. Our approach was to improve the existing core of the brand, adding a new typographic system and a new icon that could serve as banner for the brand.
Concept
A new perspective for the dialoge.
Type system.
Inspired by all things digital, the task was to improve the exinsting logotype adding a
Color palette
Before and after of the new logotype.
Icon
Inspired by a comma, as a way to continue with an idea.
Icon.
Icon for TV wipers.
Icon for digital Streamings.
Icon for print and small applications.
We created a new layout for news presentation that could be simple and classy.
