One of the most trusted News and Culture Open TV Channel in México, Proyecto 40 changed its Visual Identity to appeal to a new globalised market.
Rebrand - 2018
The task was to create a new digital approach for this open tv channel. Our approach was to improve the existing core of the brand, adding a new typographic system and a new icon that could serve as banner for the brand.
A new perspective for the dialoge.
Inspired by all things digital, the task was to improve the exinsting logotype adding a
Inspired by a comma, as a way to continue with an idea.
We created a new layout for news presentation that could be simple and classy.