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Proyecto40

Proyecto 40

 

One of the most trusted News and Culture Open TV Channel in México, Proyecto 40 changed its Visual Identity to appeal to a  new globalised market.

Rebrand - 2018

 
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Project

The task was to create a new digital approach for this open tv channel. Our approach was to improve the existing core of the brand, adding a new typographic system and a new icon that could serve as banner for the brand.

Concept

A new perspective for the dialoge.

 
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Type system.

Inspired by all things digital, the task was to improve the exinsting logotype adding a

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Color palette

 
 Before and after of the new logotype.

Before and after of the new logotype.

 
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Icon

Inspired by a comma, as a way to continue with an idea. 

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 Icon.

Icon.

 Icon for TV wipers.

Icon for TV wipers.

 
 Icon for digital Streamings.

Icon for digital Streamings.

 Icon for print and small applications.

Icon for print and small applications.

 

We created a new layout for news presentation that could be simple and classy.

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